Training Video - AB testing

The AB testing tool is used to test how different groups of recipients respond to communications. It calculates the results based on events, and amends future activity based on those results.

This video, shows you how to use the AB Testing tool in a campaign, by testing the success of different subject lines based on email open events.

Click below to start the video.

• AB Testing (Multivariate Segment)
  • Using Multivariate Testing to Select the Best Subject Line for a Mailing
  • Training video - AB testing